In this video, I’m going to talk about 6 ways to make some serious changes with your music channel. 

I decided to make a video on this topic because of a convo I had with an artist in one of the Facebook groups that I belong to.

He made a post about some of the goals he’d like to achieve with his music by the end of the year.

And some of those goals included: 

  • Hit 20k streams on Spotify
  • Hit 3k followers on Instagram 
  • And one about playing a major festival in 2021

When I saw this post, I made a comment about how these were awesome goals, and recommended he include an income-related goal, something like “Make $5,000 by the end of the year”.

To which he replied that he’d love to do that, but he just didn’t think it was possible for him to hit that amount of money as his streaming numbers were not so great. 

And after chatting for a bit on Facebook, I realized that he was relying solely on streams to make money with his music. 

And it’s not just him, tons of singers are in this same boat as well, and if you know anything about me, you know that I believe streaming is one of the worst ways to make money with your music, as you need a whole lot of streams to make any decent amount of money.

For example, to hit that $5,000 mark, you’d need over a million streams – a number that not many new singers hit.

There are much better ways to make money with your music that don’t require you to hit millions of streams, and in this video, I talk about them and show you the math of what you need to do to hit that 5k number. 

Here are 5 ways singers could make $5000:

1. Creating and selling your own products

The first way to make some serious change with your music by creating and selling your own products.

And this could be anything from Merch, concert tickets, physical copies of your music, anything that you feel your fans would like and want to buy from you.

The great thing about selling your own products these days is that you can start doing it right away. You don’t need a massive following or even money to produce what you sell. 

There are platforms like Spreadshirt.com that offer print-on-demand services, which allows you to only pay for the product when you sell it to a fan.

Plus they’ll also handle all the shipping and processing as well. Which is really cool.

The Math

Let’s say you decided to sell T-shirts on your store, and the average price of your T-shirt $30, to hit that goal of $5,000, you’d need to sell around 167 T-shirts.

Might sound like a lot, but it’s so much more doable than trying to hit 1 million streams on Spotify.

2. Create and sell your services – what is this? example, the math

Creating and selling your own services is another great way to make some money with your music business.

This is when you offer some sort of help or assistance to other artists, labels, or even businesses, and they pay you a fee for the benefits that they are receiving as a result of that service.

Some services ideas you could provide as a singer include:

  • Help other artists or labels write songs.
  • Charge for features, and this could be for verses, choruses, or both.
  • Teach your fans how to sing or play an instrument if you’re awesome at singing or playing an instrument.
  • You could even help other artists or labels with their music production if you’re really good at that.

The math

Say you offered songwriting services, and charged a minimum of $300 per song, to make $5,000, you’ll only need to write about 17 songs and you’re balling.

3. Selling other people’s products or services

If you’re not up for the idea of selling your own products or services, then another thing you could do is sell other people’s products and services to your fans.

And you can do this through what is known in the business world as affiliate marketing.

With affiliate marketing, you promote the products or services of other businesses to your fans and get a small commission every time they make a purchase through your link.

Although you could make a ton with affiliate marketing, you’d need a lot of your fans to buy as commissions are typically very low.

The Math

Let’s say you got $10 in affiliate commissions, to make $3,000 a month, you’d need to sell 300 of those products or services every month.

4. Getting Sponsorships and brands ambassadors deals

This is where you negotiate a deal with a brand to promote that brand or a product that the brand offers to your fans, and in return, they pay you a one-time or recurring amount of money for doing so.

You may need to build a decent following first before you can sign one of these types of deals, but it’s not really necessary. You just need to really understand the value you bring to these businesses when you approach them.

The Math

How much you make with sponsorships and brand deals comes down to how good a negotiator you or a member of your team are.

As an example, let’s say you’ve got a sponsorship package of $1,000/month for brans, to hit that $3,000 a month number, you’ll need just 3 brands sponsoring your channel.

I’m a huge fan of brand deals as they can be quite substantial, and in future videos, I’m going to be talking more about them.

5. Starting a Premium fan club or Patreon

This method of monetization is my favorite method.

A premium fan club is simply a membership site in which you charge fans a monthly fee for access to that site, and in return, they get more time with you, exclusive content, perks, discounts, and more.

Starting a Patreon is a great example of this.

What I love the most about this method is that but you can generate regular and consistent monthly income with it. Much more predictable and reliable than relying on music sales, merch, and live shows.

The Math

As for the math, if you started a premium fan club and charged $10 per month if 500 fans signed up, you’d be making $5,000 every month.

Again might seem like a lot, but to hit this number with streams, you’d need to be doing over 1 million streams every single month. 

Before you go

So I’ve shared 5 ways to make $5k with your music. Hopefully, you found these ideas get you thinking differently about you could make more money with your music.

Is there any other way that you know of making money with your music that has worked well for you? Let us know the comments below

In my next video, I’m gonna be talking about setting goals for your youtube marketing strategy, why it’s important to set proper goals, and how to do it the right way so that you achieve them.

So make sure you subscribe to that channel, or if you prefer get on the mailing list and I’ll send you an email when it goes live.

Until then, thanks for watching and remember, if you want to make enough money with your music to do it fulltime, you’ve got to stop thinking like an artist and start thinking like an entrepreneur.

In this article, I talked about 5 reasons why every new singer should be recording covers as it’s a great way to build and monetize a fan base online. 

But before you grab your mic and camera to start recording covers for your Youtube channel, you need to have a strategy in place.  

In this article, I’m going to walk you through a simple 5-step strategy you can use to build and monetize a fan base on Youtube.

Step 1: Create A Plan

The first thing you need to do before post covers on your Youtube channel is come up with a master plan. 

Why?

If you haven’t heard, “failing to plan is planning to fail”, and if you don’t plan your Youtube marketing strategy, you’re very likely to fail at achieving your goals. 

I like to look at it as having Google maps.

Whenever I drive to a place that I haven’t been to before, the first thing I do is set the address on Google Maps, and it shows me the fastest and best way to get there.

And all I need to do is follow the directions and I’ll arrive at my destination in due time. 

The plan you create for this strategy should do the same. 

It should show you exactly what you need to do to achieve your goals on Youtube.

Thankfully, creating a Youtube marketing plan doesn’t have to be complicated. You just need to do the following:

  1. Set your goals
  2. Define your brand
  3. Define your ideal subscriber
  4. Understand the problem you solve
  5. Create a content calendar 
  6. Decide how to promote your videos
  7. Decide how you’re going to monetize your fanbase

Step 2: Optimize Your Youtube Channel

After creating your plan, the next step is to set up your youtube channel the right way.

And by the right way I mean – a channel that looks professional stands out from other singers on Youtube and ranks well in search.

To do so, you’ll need to create the following

  1. A professional Youtube banner
  2. A professional logo or photo of you
  3. A professional bio for your about section with contact details
  4. Professional thumbnail templates for your videos
  5. Professional video elements. The main elements you need are a logo reveal, an end-card, and a lower third.
  6. A professional channel trailer
  7. Channel keywords

Step 3: Produce and Publish Your Videos

Once you’ve set up your Youtube channel, the next step is to start producing your videos. 

This is where the real fun begins.

And there are 5 main types of videos you can create for your youtube channel.

  1. Videos of your original songs
  2. Covers of popular songs
  3. Q&A of fans questions
  4. Vlogs about your music journey
  5. Podcasts interviews

And you want to structure your videos in a way that drives engagement, and by that I mean your videos should interesting the viewer to watch to the end, likes, comments, etc.

The more engagement your video gets, the more the algorithm will show your videos to other people on youtube.

Step 4: Promote Your videos

Once you’ve published a couple of videos on your channel, it’s time to start promoting them.

Why?

Because the more you promote your videos, the more your channel will grow, and the more money you’ll ultimately make.

And there are basically 4 ways to get more people to watch your videos

  1. The Algorithm Game
  2. Cold Outreach
  3. Collaborations
  4. Paid advertising

I’m going to be talking a lot more about each of these in future videos so you want to make sure you’re subscribed to the channel not to miss any.

Step 5: Monetise Your channel

Monetising your channel simply involves turning your subscribers into buyers

Once you’ve built a decent amount of subscribers on your channel, it’s time to start making you some money.

And there are a couple of ways to do this. They include

  1. Revenue from advertising
  2. Selling your own products
  3. Selling your own services
  4. Selling other people’s products or services
  5. Getting sponsorship and brand deals
  6. Starting a Premium fan club

Wrapping up

I hope you enjoyed this post and learned something from it?

Let me know if you’ve got any questions in the comments below.

In my last article, I talked about why pushing your original music is not the most effective way for new singers to build a fan base for their music.

I also talked a bit about how a better strategy would be to record covers of popular songs and in this post, I’m going to talk about 6 reasons why every new singer should be doing covers. 

1. People love covers

And they are actively searching for them.

Just check out the view count on these covers on Youtube.

That’s a LOT of views!

I’m willing to bet that the singers covering these songs would never be able to hit those numbers with their original songs in a hundred years.

However, they are able to do so with covers.

Why? Simple.

Record labels have spent millions of dollars promoting these songs and making sure that millions of people, including yourself, know and love them.

So why not use that to your advantage. Ride the wave so to speak

2. Recording covers can help you build your music brand

As a new singer, nobody knows who you are so you’re going to struggle with a lot of things, one of those being getting people to listen to your music.

So it’s important to build a brand that fans recognize and love.

Your brand is also what will differentiate you from the millions of singers out there and make fans fully support you and your music.

The best way to build a brand online is by producing high-quality content regularly.

This is where covering popular songs can come to your rescue.

It’s so much easier to cover a new song every week than to produce an original track at the same pace.

3. Recording covers can help you develop your sound

When you’re just starting out on your musical journey, you’re still developing your sound, your image, your style – all these are part of your brand.

In order to develop a brand that is truly yours, you’re going to need a lot of practice.

Doing one cover a week is a great way to get that practice.

Especially if you do a lot of experimenting with your covers. You could try out different singing styles, melodies, and techniques and develop a brand that’s unique and differentiates you from all other singers out there.

4. Recording covers can help you improve your songwriting skills

Just as covering popular songs can help you develop your sound, they can also help you improve your songwriting skills as well.

Especially if you switch your covers up and come up with new lyrics for the songs you cover.

And the better you get at songwriting, the better your original songs will be.

5. Recording covers can help you build a fanbase that you can monetize

It’s super difficult and expensive for new singers to build a fan base with their original. Reason being that nobody knows who you are and you’re going to struggle to get people to listen to anything you produce.

This is another area where doing covers can help.

By recording covers, you can leverage songs that people already know and love, and use them to build your fan base that you can monetize with Streams of your original songs, concert tickets, Merch, premium fan club and so on.

It’s so much easier to get fans of a hit song to listen to your own version of that song than to get them to listen to your original song.

6. Doing covers can help you find your go-to producer faster

Another big challenge for new singers is finding the right producer to work with.

Unfortunately, you need to go through a bunch of producers to find one that you enjoy working with and can make the type of music you want to create.

This could cost you a lot of money on the process.

By covering popular songs, you can solve this problem quicker and cheaper.

It’s so much easier to work with a producer on a song that they are familiar with than on an original song that they don’t have a reference for.

Trust me. I’m a producer, I know this.

Wrapping up

Those are 6 of the biggest reasons why I think new singers should be doing covers instead of trying to build a fan base with their original music.

If you like the idea of using covers to build your brand and grow your fan base and would like to get started at it, then you’ve got to create a proper plan first.

Having a plan is what will make this strategy work for you and I’ll be talking bout how to create a great plan in my next post.

So stay tuned.

Earlier this week, I interviewed my 30th artist for the Tunecreators Artist Spotlight podcast and I have to say, it’s been one of the most amazing things I’ve ever done.

This podcast has allowed me to discover and connect with so many talented artists, build my confidence, and learn more about them, the music industry, and myself in the process. 

As we’ve hit the 30th interview milestone, I thought this would be a good time to look back at the last 3 months, reflect on the awesome conversations I’ve had, and share what I’ve learned about artists in the process.

Here are 6 of the biggest takeaways from interviewing 30 amazing artists.

1. There are TONS of super talented artists out there

This was a pleasant surprise!

I have to say I’ve been totally blown away by the quality of the music of my guests. 

Some of the songs I’ve listened to sound as good as anything that you’d hear from major artists. 

Which is really cool. 

As a result, I’ve started a Spotify playlist to showcase the music of my guests, and if you listened to it, I’m sure you’d be pleasantly surprised as well.

2. Most Artists would love to do music full-time

This is something that I had already suspected, so no surprises here.

Whenever I asked my guests if they’d love to do music full time, the answer was always a resounding YES!

Which musician wouldn’t love to make enough money from their music business to do it full time? That’s the ultimate dream right?

Unfortunately, very few artists get to achieve this dream and that brings me to the next big takeaway.

3. Most artists don’t have a marketing plan

This one was a big surprise for me.

While all the 30 guests that I interviewed would love to do music full-time, guess how many had an actual, marketing plan that showed them how to do this?

Twenty? Fifteen?

Just two!

Yep, you heard that right – two out of thirty.

Shocking right?

While I believe it’s possible for independent musicians to make enough money from their music business to do it full-time, achieving this goal requires proper planning, and following that plan like your life depends on it.

Failure to plan is planning to fail after all.

I suspect this right here is the main reason why the majority of independent artists never realize that dream of doing music full time.

4. Most artists are using a similar strategy to push their music.

Now this one I found very interesting.

All the guys I talked to seemed to be using the same strategy to push their music.

It goes something like this:

  • Step 1: Write your music
  • Step 2: Produce a project
  • Step 3: Promote your project with lots of trial and error
  • Step 4: Build a fan base
  • Step 5: Sell stuff to your fan base

This is the strategy used by major labels to push their artists and it seems that a lot of indies just copy that.

Big mistake.

Never copy what the majors do. 

A better strategy would be to start off by recording covers of popular songs and then use that to build a fan base and then push your music to those fans.

I talk more about this In this blog, so definitely check it out if you’d like to learn more.

5. Most artists understand the need to be good at the business side to be successful. 

This one was another pleasant surprise.

I’ve always had the belief that the main reason many artists fail in this industry was that they didn’t understand that they were running a business – a music business to be specific.

There’s a very popular quote that says it better “the music industry is 10% music, and 90% business”, and this is so flipping true.

I’m happy to say that I was wrong. ALL of my guests understood this, which is awesome!

However, understanding you’re running a business is one thing, acting like a business is another. 

And a lot of my guests are not acting like businesses. 

Let me explain

There are certain things that make a business a business. One example is not having a website.

Typically, businesses tend to have a website where you can learn all about what they do, how to contact them, and so on. However, very few of my guests had that or even a professional Bio.

Artists seem to be content with using their Instagram profile for this, but this comes with a host of issues which I’ll get into in another post.

6. There are 2 main types of artists

The final takeaway has to be the most interesting, and probably the most controversial takeaways from my interviews.

After speaking to so many artists, I noticed one very interesting thing – there are basically two categories of upcoming artists.

I call them the Star-gazers and the Realists.

Allow me to explain.

The Star-gazers dream big, like REALLY big.

For these guys, the benchmark for success in the music industry is superstardom, and anything short of this is considered a failure.

The Realists are more conservative about their dreams. 

For these guys, the goal is not to become famous but rather to make enough money from their music to pay their bills with – or maybe buy some new gear.  

Some even hated the idea of being famous, which I found very interesting.

Personally, I see anything wrong with being either a Star-gazer or the Realists. 

I believe whatever goal you set for yourself is totally achievable, as long as it’s realistic and you do what is needed and required of you.

Wrapping up

And that’s pretty much it.

I Just want to say a big thank you to all the artists that I’ve interviewed so far. It’s been a pleasure meeting and chatting with you and I truly appreciate you coming on the show.

I’m loving the conversations so much that, at the time of writing this blog post, I’ve reached out to another 100 artists to be guests on the show.

I’m looking forward to having more conversations and discovering more music over the next coming months.   

6 Biggest Takeaways From Interviewing 30 Amazing Artists

Posted in Producing covers

Earlier this week, I interviewed my 30th artist for the Tunecreators Artist Spotlight podcast and […]

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In a previous video, I talked about the why you might be struggling to get people to listen to your music, and one of the things I touched on was how people subconsciously ask themselves what is in it for me, whenever you ask them to listen to your song, and if you can’t answer that question, then you’re gonna have a had time getting that person to listen to your song.

You should definitely check out that video, as what I talk about in this one will make a lot more sense to you after you’ve seen that one.

Creating a special bond with fans

So a couple of years ago, I was in the studio working on a track with an artist and while we were at it, I asked him how he was gonna promote the track and he told me that the first thing he was gonna do was to send it to his sister so that she could share it with her friends.

And I was curious about this answer and asked him why his sister, and he started telling me how she was his biggest fan and supporter, and how she was always the first one to share his music with her friends, like and comment on his social media posts and even go as far as lending him money for studio time when he didn’t have enough.

Now I found this super interesting and wanted to understand why she was doing all this for him, and it turned out that he and his sister were very very close and always looked out for each other.

And what I found even more interesting was that he had other sisters, but none of them went as far as this particular one did for him. 

They had this very special bond between them that they would support whatever each other, unconditionally. 

They supported each other unconditionally

And it’s not just him, we all have people in our lives who we care about so much that if they ever asked us for a favor we’d do it for them, no questions asked.

I only fully understood this concept when I started marketing my own business and learning about branding and how to create brand loyalty with your customers,

And that’s what you want to do as a musician, you want to create that emotional connection between you and your fans so that every time you ask them for a small favor like listen to your song, share your music video with their friends or even crowdfund your next single, that question of what’s in it for me doesn’t even come up and they do it without hesitation.

So how can you pull this off? How do you create this special bond with your fans

In my experience, there are two highly effective ways to do this, and they are:

1. Share your story with them.

You see, as humans, the more we know about someone, the more connected we are to that person.

This is why, you never want to be a stranger to your fans, because fans are human and humans tend not to care about what happens to strangers.

Take the news, for example, there’s always some report about some tragic incident, like a bomb blast or an earthquake.

Although you might feel some type of way about those people at the time, give that a couple of hours later and you probably won’t care as much. You’ve moved on to something else

So what you could do is document your progress in the industry, sharing your challenges and your wins with your fans, and the more you do this, the more emotionally attached they get to you. 

Now, I know that some artists might be uncomfortable with doing this, as it means putting out your dirty laundry in public, and this is understandable. Which brings me to the second way to create that emotional connection and that is 

2. showing them that you care about the same things they care about. 

Have you ever heard the saying birds of the same feather flock together? That’s what this one is all about

Again, it comes down to human nature as well.

If I see that you care about the same thing that I care about, we’re very likely to get along well, but if we have nothing in common, then there’s gonna be a lot of friction between us.

So what you want to do is show your fans, how passionate you are about something, and it could be a person, place, thing, ideology whatever. the more you do this, the deeper your bond gets with them.

I’ll give you an example, let’s say you were a vegan, and you continuously made videos that showed how passionate you are about veganism, soon enough your message will get to other vegan other vegans would start following you 

Over to you!

Now I hope I’m making sense here, but as always, I’d love to know what you think. So feel free to sound off in the comments below.

In my next video, I’m gonna do exactly that. I’ll show you exactly how to do and how to do it at scale so that more people can care about you and your music like that guy’s sister does. 

Until then, feel free to check out my other videos, I talk about everything from how to build a fanbase that actually spends money on you to how to get sponsorships and brand deals even if you don’t have a massive following.

And if you know any musician who is struggling to get their music heard, then feel free to share this video with them. I have a feeling that you’re gonna be their new BFF and you’ll probably get a free VIP ticket to their concerts when they do blow up.

How to get your music heard

Posted in Promoting your youtube videos

In a previous video, I talked about the why you might be struggling to get people […]

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Design your work space

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