4 reasons to start a podcast to market your music

When it comes to marketing your music online, I believe there’s no better way to do this than by starting your own podcast.

I’d even argue that starting your own podcast is the best thing that you can do for your music career.

And there are 5 main reasons why I think so, and in this post, I’m going to share them with you.

1. Podcasting makes it easy to create content

One of the biggest challenges that you’re going to face as a new artist is creating high-quality content for your audience consistently.

This is understandable as creating high-quality content is super difficult and something that doesn’t come naturally to most artists.

So, what you need is an easy way to create content that’s not as complicated or requires you to learn some childish dance moves.

Cough cough, Tik Tok.

And this is where a podcast can come to your rescue.

Unlike writing a blog, or dancing on a certain clock app, creating content with a podcast is as simple as speaking about stuff that you and your fans are interesting in – something that you probably do every day.

You just simply record these conversations, upload them to your Youtube channel, and send them to your fans.

It’s that simple.

2. Use your podcast to build a brand people care about

Another big challenge that you’re going to face as a new artist is getting people to listen to your music and support your music career.

I see artists complain about this all the time – no one listens to my music, no one supports me.

The number one reason why this is the case is that no one knows who you are and hence, they don’t care about you enough to invest in you.

In other words, you’ve got a weak brand, and the weaker your brand is, the less support you get and vice versa.

So you want to build a strong brand as a new artist and the easiest way to do this is by consistently creating content about things your fans care about.

And when they see that you genuinely care about the same things they do, they’ll reciprocate by caring about your brand and supporting you as much as possible.

With your own podcast, you’ll be able to create this type of content consistently.

3. Podcasting can help you build the right type of fanbase from scratch

As a new artist, you’re not going to have a fanbase, so you’ll need to build one from scratch.

Unfortunately, you won’t be able to do this with just your music, unless you get super lucky and score a hit record or you have a ton of money for advertising.

And not many artists have that kind of money.

In order to build a loyal fanbase, you’re going to need, you guessed it, content – and lots of it.

There’s no getting around it.

With your own podcast, you’ll be able to create all the content you need to build a fanbase over time.

4. Podcasting can help you build your network from scratch

As a new artist, you’re probably not very well connected in the music industry.

And if there’s one thing that will take your music career to the next level, it’s your connections.

It’s WHO you know not what you know after all.

So building your network as quickly as possible should be one of your top priorities.

But how do you do this if you’re just starting out and nobody knows who you are?

You start a podcast.

That’s right. 

With your own podcast, you can do interviews with people that can help take your music to the next level, and go on to build a relationship with them afterward.

Networking is all about providing value first and helping these people promote their stuff online, you’re coming with great value upfront.

For example, let’s say there is a Tik Tok influencer that would make a great contact for you.

You could invite them to your podcast for an interview, do your very best to promote that episode for them.

Heck, spend some money on ads.

Once you’ve provided a lot of value this way, you could then go on to build a relationship with said influencer afterward.

I don’t call it the number one networking machine for no reason.

5. Podcasting can help you make more money as an artists

Let’s face it, making money as an artist is notoriously difficult.

Most artists try to do this through streaming, but for me, streaming is the worst way to make money as you need a ton of streams to make anything more than a few dollars here and there. 

It doesn’t help that there are not many opportunities for new artists to make money. 

This is not the case if you have your own podcast.

With your own show, you’ll have access to new ways of making money like getting sponsorships, starting a Patreon, plugging your merch store, etc.

And you won’t even need to have a hit record to do all that.

All you need to do is plug your merch or Patreon in your episodes and ask your audience to support you by paying for them.

And those who rock with you will do so.

It’s that simple.

6. Use your podcast to extend your music career

A lot of new artists would like to do this music thing forever if they could.

Unfortunately, the music career has a very short lifespan and this is something that’s not talked about much in the music industry. 

Even for major artists.

These days, you’d be lucky to squeeze 4 or 5 good years out of your career.

After that, you’re pretty much done.

So it’s a very good idea to have a plan for what you’re going to do after your music career expires, or have some kind of insurance policy should your music career never take off.

And, this is your podcast can come in handy.

Podcasting doesn’t have a shelf life.

As long as you’re talking about stuff that your fans find interesting, you’ll do it well into your retirement age.

Want to build your fanbase, network, and income with a podcast?

==> Book a free session with me <== and I’ll answer any questions you might have and point you in the right direction to get you started fast!

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