How to brand your Youtube channel

One of the key tasks that are carried out at the Assembly stage of the P.A.L.M podcasting strategy is creating the production elements of your show.

To put it simply, a production element is anything you add to your videos to make them look more professional and engaging for the viewer.

This could be music, motion graphics, sound effects, and so on.

Adding production elements in your podcast videos makes them more engaging and fun to watch for the viewer and can even help you increase your views, shares, subscribers, and convert more of your followers into customers.

5 Types of production elements for your podcast

When it comes to podcasting, there are 5 main types of production elements that I recommend you create for your videos that will help take them to the next level.

And they are:

1. The Channel Intro

A channel intro is a short, animated clip that appears at the beginning of many podcasts on Youtube. It typically displays info about the podcast like the name of the show, the logo, and some brief text about what the show is about.

The intro is a great way to present your brand to the viewer and encourage them to keep watching more.

Here’s what the channel intro looks like for the Tunecreators youtube channel

2. The End Screen

An End Screen is a combination of a clip and an overlay that sits on the end of your podcast video.

The purpose of this element is to tell your viewers what they should do immediately after watching your podcast.

This could be something as simple as telling them to subscribe to your channel, watch the next video, or ask them to do business with you, like sign up for your Patreon or buy your merch.

Here’s the end screen looks like

3. Call To Action

Ideally, you should have a Patreon, and at some point in your podcast, you should remind the viewers about it and the benefits they will get from joining.

Using a “Call to action” graphic to illustrate these benefits could help your viewers understand better and make more of them sign up for your Patreon.

Here’s what that looks like in a video

4. Lower thirds

A lower third is an animated graphic overlay with text on it that appears at the bottom portion of your podcast video. 

Typically, it’s used to display vital information about your podcast like your name, the names of any guests you might have on the show, their job title, stuff like that.

Here’s an example of what a lower third looks like

5. Subscribe/like button

This one is pretty self-explanatory.

They are animated buttons that are used to remind the viewer to take specific actions on the podcast, like hit the Like button, subscribe to the channel, and more.

Here’s an example of the subscribe button that I use for my videos

Wrapping up

As you can see, production elements are an important part of making your videos look professional, and using them can help you increase the watch time of your videos, make them more interesting and enjoyable to watch and they can help you make more money as well.

As always, if you have any questions about any of these let me know in the comments and I’ll get back to you as soon as I can.

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