How to identify your ideal fan and why it’s important

In a previous article, I talked about the 5 key elements that you must have to turn your fans into customers with your Youtube channel.

And one of those elements is your fans. More specifically, your ideal fans.

In this post, I’m going to dive deeper into this element so that you know exactly who your ideal fan is and what you need to do to turn them into customers with your Youtube channel.

Who is an ideal fan?

To put it simply, your ideal fan is anyone who has the problem that you solve as a music artist and believes that you’re the one that can solve it for them.

And because they believe in you so much, they’ll do whatever they possibly can to help you solve that problem, including buying whatever product or service you sell to them.

This is why it’s so important that you understand and know the problem you solve because if you don’t know this, you’ll struggle to have any ideal fans.

What you’ll have is a bunch of followers who might listen to your music every now and then, but never buy anything from you.

If you’re unsure what problem you solve, then make sure you check out this article where I share with you 7 ways to identify the problem you solve as an artist.

Why do you need to identify your ideal fan?

The main reason why you need ideal fans is that they’re the ones who will support you all the way with their words and their wallets.

These are the guys that will buy your merch, join your Patreon, pay for your concert tickets, and so on.

Your ideal fans are your true fans and the more of them you have, the better off you’ll be financially as an artist.

What do you need to do to turn your fans into customers with your Youtube channel?

In order to turn your ideal fans into customers with your Youtube, you need to create a show that they will love, want to listen to, or watch and are more than happy to share with their friends.

This is super important.

When your ideal fans are hooked on your show, turning them into customers becomes as simple as asking them to buy your products or services from time to time.

And if they have the money, they’ll pay for it.

But how do you do this? How do you create a Youtube channel that your ideal fan will love?

There are two main things you can do to achieve this.

1. Involve them in the launch process 

While you’re working on your Youtube, before the first episode goes live, make sure you document the whole process and share it with your fans.

Instagram is an excellent platform for this.

You can share your Youtube content plan with them, ask them for ideas for a name for the show, get feedback for the graphics, music, and so on.

The more you do this, the more you engage with them and the more invested they’ll be in the show.

And by the time you’re ready to launch your Youtube channel, you’d have built yourself a good-sized audience of ideal fans that are eagerly waiting for the first episode to go live.

A great way to avoid having crickets at launch.

2. Ask them for content ideas for your channel.

As a Youtuber, you have to decide what kind of content to create for your show.

Stuff like the topics to cover, the types of guests to interview, and so on.

A big mistake some artists make with their Youtube channel is to create videos that appeal to themselves.

You want to avoid this. 

You’re not making your show for yourself after all. You’re making it for your ideal fans.

And if you want them to like, share, and comment on your shows, then you have to create episodes that appeal to them.

The way to do this is to ask them what type of content they want to see on the show.

Again, Instagram is a great platform for this.

You can also send a message to your mailing list as well.

And from what they tell you, you’ll know exactly what type of content to create for your Youtube channel.

Wrapping up

And that pretty much it for this post.

Hopefully, you now understand who your ideal fan is, why it’s important to know this and how to turn them into customers with your podcast.

If you have any questions about this or need anything cleared up, let me know in the comment below and I’ll get back to you as soon as I can.

Leave a Reply

Your email address will not be published. Required fields are marked *