In this video, I walk you through a simple process that you can use to start a podcast for musicians so that you can use it to build a super loyal fanbase that streams your music, buys your merch, and even buy tickets to your concert if you ever decide to go on tour.
So let’s dive right into it.
Step 1: Create a plan
The first and most important thing you need to do before you launch your Youtube channel is to create a plan.
Failing to plan is planning to fail and there are some key things you do when at this step that will determine how effective your channel is going to be at building a loyal fanbase for your music.
For example, identifying your mission as an artist, which is super important if you want your fans to not only support you but do everything they possibly can to help you succeed in the music industry.
Step 2: Assemble your initial super fans
Your superfans are the people in your life who believe in and support what you’re trying to do with your music.
They include you members of your family and your friends.
The reason you want to bring them together at this stage is that they will serve as beta testers for your Youtube channel, and by that I mean they’ll be the ones commenting, liking, and sharing your first set of cover videos, providing you with feedback, and support you by buying your merch or joining your Patreon, which will help pay for some of your advertising expenses.
Step 3: Buy and set up equipment and software
After you’ve assembled your initial superfans, the next step is to buy and set up all the equipment and software you’ll need to record your cover videos and run your Youtube channel.
And these include stuff like buying a camera, a microphone, setting up your Youtube channel, video editing software, and so on.
I’d also recommend you set up a dedicated home studio as well so that you easily record videos anytime you want without having to move stuff around all the time.
I’ll make a full list of all the equipment and software you need for your channel in a future video so make sure you subscribe
Step 4: Brand your Podcast
Step 4 is all about branding your podcast, and you want to do this so that it looks professional and stands out from the competition.
And you brand your channel by creating what I call branding elements and these include a Youtube banner, a logo, a channel intro, an outro, and so on.
Step 5: Produce your podcast episodes
After you’ve finished branding your podcast, the next step is to start producing your episodes, as these are what you’re going to use to attract your ideal fans and build your fanbase for your music
Things you’ll do at this stage include writing scripts, recording them, editing and publishing your episodes to your Youtube channel, and so on.
Step 6: Launch your Podcast
Finally, the last step of the process is to go ahead and launch your podcast, and by that, I mean making it public so that your ideal fans can start watching your videos and subscribing to your channel.
And you could either do this by simply publishing your first set of videos, or doing something more fun and exciting like launching with competition and rewarding your early subscribers with a prize.
If you’d like to use this strategy for your own music, then you should definitely check the next video as I’m going to show you how to actually create a plan which is the most important part of this strategy and one that you need to get right if you’re going to have success with it,