As you know, the ultimate goal of the P.A.L.M.S Youtube strategy is to build a loyal fanbase on Youtube and turn those fans into your customers.
To do this effectively, you’ll need to build a lot of trust with your followers, otherwise, they won’t buy anything from you.
A great way to build trust is by sharing as much information as possible about yourself with your fans.
The more your followers know about you, the more they trust you, and the more they trust you, the more likely they’ll buy from you.
But you don’t want to share just any kind of info, nobody wants to know what you had for breakfast for instance.
There are 6 key things that, when you share with your subscribers, will make them trust you enough to buy your merch, sign up for your Patreon, and more.
I’m going to walk you through them in this post.
1. Your artist identity
The first thing you want to share with your follower’s artist identity. This is also known as your stage name and you want your fans to be very familiar it.
Why?
Because the name of a person is the first thing we humans want to know about anybody we meet for the first time.
If we don’t know what your name is, you’re a stranger to us, and if you’re a stranger to us, it’s going to be tough to get us to buy something from you.
So, don’t be a stranger to your subscribers.
Remind them of what your name is whenever you get a chance, and you can do this in the intro section of your Youtube videos.
2. Your occupation
That’s right.
You want to make sure that your fans know that you’re a professional musician and that music is one way you make a living for yourself.
Why?
If fans think you’re doing your music as a hobby, they are very unlikely to support you with their money.
And it’s not enough to share a picture of yourself in the studio on Instagram or post a song from time to time.
You want to go a step further and create your own website with information about you, your music, any services you might provide, and your contact details.
This is one of the clearest ways to let both fans and businesses know that you are serious about your music.
3. Your place of origin
Another key piece of info you want to share with your followers is your place of origin.
That question “where are you from” is something we want to know about anybody we just met.
And your followers want to know this about you, so share it with them as it will make you more relatable to them – especially to those that might come from the same place as you.
A great place to share this bit of information with your fans is in the channel trailer video of your Youtube channel.
You can also make reference to it in your videos whenever it makes sense to like if you interviewed someone from your town and so on.
The more you do this, the more they know, like, and trust you and buy from you as well.
4. Your artist origin story
Every independent artist has a story of how they got into music. This is known as your origin story.
You probably know the stories of your favorite artists, and the artist that you don’t know theirs, you’re curious to hear how they got into music right?
The same thing applies to you and your fans.
You have an origin story, and your fans want to know about it.
So share it with them.
By sharing your origin story with your followers, you’ll build a deeper connection with them, which will build a great deal of trust as well, which in turn makes it easy for them to buy stuff from you.
5. The musical problem that you solve
Whether you realize it or not, every music fan has a musical problem that they are going through, and they are always looking for a solution to this problem.
As an artist, it’s crucial that you understand what this problem is, and position your brand as the solution to that problem.
By doing so, you’ll attract people who have this problem to your fanbase.
And the more you show them how well you understand what they are going through, you’ll deepen the connection you have with them, and in turn, they become extremely attached and loyal to you, and very likely to buy from you.
6. Your mission as an artist
Your mission as an artist is another very important piece of information you want to share with your followers.
I’d argue it’s the most important of all.
Why?
Because your mission is like a magnet to people who believe in it.
What do I mean by this?
When you’re on a mission to achieve something, and that thing is something your followers want to see happen, they’ll do everything they possibly can to help you achieve it.
Because it’s in their interest to see you achieve it.
So if buying your merch, tickets, or signing up for your Patreon will help you achieve that mission, they will do it.
Got a question about Youtube and how it can help you do music full-time?
Why not book a chat with me. I’m happy to answer any questions you may have and could talk about Youtubing all day.
Look forward to chatting with you.