For me, the number one reason every independent artist should start a podcast of their own is that you can use it to make more money, and I talked about how to do this in this post, 7 ways to music artists can make money from podcasting.
But podcasting is not just about making money. It can be SO much more.
When used strategically, a podcast can help you take your music career to the next level.
In this post, I’m going to share with you 5 ways to do just that.
1. Use your podcast to create content for your fans.
If you’re anything like the average indie artist, you probably release a new song every now and then.
This is cool but isn’t enough to keep your fans engaged for too long.
You’re going to need to do more than that if you want to keep them interested in you and your music until your next release.
The best way to do this is to create content for them regularly, at least once a week.
And not just any type of content, it has to be really good content to keep your followers engaged these days.
But this is super difficult and something I see a lot of indies struggle with.
This is where podcasting can come to your rescue.
By hosting your own podcast, you will be able to create super engaging, high-quality content for your fans regularly and consistently.
2. Use your podcast to grow your fanbase
As you podcast, you’ll be able to grow the size of your fanbase over time.
By creating different podcast episodes about different topics, you’ll attract people that are interested in these topics to your show.
And a bunch of these people will discover you through your podcast and become fans of your music as well.
The same thing will happen when you interview guests on your show.
Fans of these guests will check out these interviews and in doing so, they’re very likely to become fans of your podcast and your music as well.
And as your podcast audience grows, so will your fanbase.
3. Use your podcast to network in the industry
Ask any music industry expert about what it takes to succeed in the music business, and one thing they’ll tell you is that networking is super important.
Unfortunately, a lot of artists suck at networking. Besides, this whole pandemic situation has pretty much canceled the traditional ways of networking.
And this is where podcasting can save the day.
With a podcast, you can simply invite people you want to network with on your show, and these could be an influencer or a music promoter, interview them and then go on to build a relationship with them afterward.
Best of all you won’t even need to leave the comfort of your home to do it.
4. Use your podcast to build a deeper relationship with your fans
As an artist, you want to connect deeper with your fans.
You want them to know the real you so that they fall in love with you and do everything they possibly can to help you succeed in the music industry.
One way you can do this is to host what I call “call-in” episodes with your podcast.
Fans can call into your show either to answer the “question of the week” or simply just call in to ask you any questions about your music.
These kinds of podcast episodes are great for interacting with your fans in a very engaging way and by doing this often, you’ll build a deeper connection with them.
5. Use your podcast to future proof your music career
This is something that’s not talked about a lot in the music industry.
As awesome as being a musician is, the music career is typically a very short one.
The typical lifespan of an artist that pops off these days is like what 4 – 5. years?
In fact, very few artists are out here touring and performing in their 50’s, 60’s or 70’s, not even the megastars.
And to be honest, do you even want to be touring at that age?
But with a medium like podcasting, it’s a whole different ball game.
Your lifespan is much longer and you can keep going well into your 70’s without anyone looking at you like a grandpa (or grandma) that should be in a retirement home.
This might explain why a lot of veteran musicians starting their own podcasts these days.
As you can see, podcasting can be more than a way of converting your followers into customers. It can do so much in helping you take your music career to the next level.
If you have any questions about any of these or need anything clarified, sound off in the comments below and I’ll get back to you as soon as I can.