In this article, I talked about 5 reasons why every new singer should be recording covers as it’s a great way to build and monetize a fan base online. 

But before you grab your mic and camera to start recording covers for your Youtube channel, you need to have a strategy in place.  

In this article, I’m going to walk you through a simple 5-step strategy you can use to build and monetize a fan base on Youtube.

Step 1: Create A Plan

The first thing you need to do before post covers on your Youtube channel is come up with a master plan. 

Why?

If you haven’t heard, “failing to plan is planning to fail”, and if you don’t plan your Youtube marketing strategy, you’re very likely to fail at achieving your goals. 

I like to look at it as having Google maps.

Whenever I drive to a place that I haven’t been to before, the first thing I do is set the address on Google Maps, and it shows me the fastest and best way to get there.

And all I need to do is follow the directions and I’ll arrive at my destination in due time. 

The plan you create for this strategy should do the same. 

It should show you exactly what you need to do to achieve your goals on Youtube.

Thankfully, creating a Youtube marketing plan doesn’t have to be complicated. You just need to do the following:

  1. Set your goals
  2. Define your brand
  3. Define your ideal subscriber
  4. Understand the problem you solve
  5. Create a content calendar 
  6. Decide how to promote your videos
  7. Decide how you’re going to monetize your fanbase

Step 2: Optimize Your Youtube Channel

After creating your plan, the next step is to set up your youtube channel the right way.

And by the right way I mean – a channel that looks professional stands out from other singers on Youtube and ranks well in search.

To do so, you’ll need to create the following

  1. A professional Youtube banner
  2. A professional logo or photo of you
  3. A professional bio for your about section with contact details
  4. Professional thumbnail templates for your videos
  5. Professional video elements. The main elements you need are a logo reveal, an end-card, and a lower third.
  6. A professional channel trailer
  7. Channel keywords

Step 3: Produce and Publish Your Videos

Once you’ve set up your Youtube channel, the next step is to start producing your videos. 

This is where the real fun begins.

And there are 5 main types of videos you can create for your youtube channel.

  1. Videos of your original songs
  2. Covers of popular songs
  3. Q&A of fans questions
  4. Vlogs about your music journey
  5. Podcasts interviews

And you want to structure your videos in a way that drives engagement, and by that I mean your videos should interesting the viewer to watch to the end, likes, comments, etc.

The more engagement your video gets, the more the algorithm will show your videos to other people on youtube.

Step 4: Promote Your videos

Once you’ve published a couple of videos on your channel, it’s time to start promoting them.

Why?

Because the more you promote your videos, the more your channel will grow, and the more money you’ll ultimately make.

And there are basically 4 ways to get more people to watch your videos

  1. The Algorithm Game
  2. Cold Outreach
  3. Collaborations
  4. Paid advertising

I’m going to be talking a lot more about each of these in future videos so you want to make sure you’re subscribed to the channel not to miss any.

Step 5: Monetise Your channel

Monetising your channel simply involves turning your subscribers into buyers

Once you’ve built a decent amount of subscribers on your channel, it’s time to start making you some money.

And there are a couple of ways to do this. They include

  1. Revenue from advertising
  2. Selling your own products
  3. Selling your own services
  4. Selling other people’s products or services
  5. Getting sponsorship and brand deals
  6. Starting a Premium fan club

Wrapping up

I hope you enjoyed this post and learned something from it?

Let me know if you’ve got any questions in the comments below.